Case Study: Revolutionizing the Retail Experience: ELC Direct – Digital Catalog Tablet App for Kamal Osman Jamjoom Group’s Early Learning Centre Franchise

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Client: Kamal Osman Jamjoom Group LLC (UAE) or, KOJ

Deployment Year: 2017

Industry: Retail

Location: UAE

Project Overview:

Beyond Innovations & Technologies partnered with the Kamal Osman Jamjoom Group to develop ELC Direct, a digital catalog tablet app specifically designed for the Middle East’s Early Learning Centre (ELC) franchise. The app was designed to streamline the outdoor item ordering process, enhance customer experience, and improve overall efficiency in-store.

Our Solution:

We built a custom, user-friendly digital catalog tablet app, ELC Direct, that provided the following features and capabilities:

  1. Interactive Digital Catalog: The app-enabled customers can easily browse and explore outdoor items at ELC stores, with high-quality product images and videos for an immersive experience.
  2. Customer Information Collection: Store staff could use the app to collect essential customer information, including name, phone number, and email address, facilitating efficient communication and order processing.
  3. Address Collection Using Google Maps: The app integrated with Google Maps to help store staff collect accurate customer addresses for delivery purposes, ensuring a smooth and timely delivery process.
  4. Sale Order Management: ELC Direct allowed store staff to collect and manage customer sales orders efficiently, streamlining the ordering process and reducing potential errors.
  5. Real-time Stock Availability and Delivery Date Confirmation: The app-enabled store staff to confirm stock availability and delivery dates with the head office in real-time, ensuring customers received accurate information and timely updates.
  6. Email Integration for Delivery Arrangement: The app facilitated seamless communication between store staff and the head office by allowing the team to send emails directly, requesting delivery arrangements to the customer’s address.
  7. Integration with Oracle POS System: Upon receiving confirmation from the head office, store staff could collect payment and complete transactions using the Oracle POS system, ensuring a secure and efficient payment process.


The implementation of the ELC Direct digital catalog tablet app by Beyond Innovations & Technologies had a substantial impact on the Kamal Osman Jamjoom Group’s Early Learning Centre franchise in the Middle East, resulting in the following outcomes:

  1. Enhanced Customer Experience: The ELC Direct app provided customers with a seamless and interactive browsing experience, allowing them to explore outdoor items with high-quality images and videos easily—this improved customer satisfaction and engagement, leading to increased sales and brand loyalty.
  2. Streamlined Ordering Process: By integrating customer information collection, sale order management, and real-time stock availability within the app, the ordering process became more efficient and accurate. This reduced the likelihood of errors and delays in order processing and delivery, ultimately leading to increased customer satisfaction and repeat business.
  3. Improved Staff Efficiency: The app allowed store staff to manage customer orders and communicate with the head office more effectively. This saved time and effort, allowing them to focus on providing excellent customer service and enhancing the in-store experience.
  4. Better Inventory Management: Real-time stock availability and delivery date confirmation within the app-enabled more effective inventory management, reducing stockouts and ensuring the availability of high-demand items. This contributed to improved customer satisfaction and increased sales.
  5. Increased Sales and Revenue: The combination of an improved customer experience, streamlined ordering process, and efficient inventory management increased sales and revenue for the Kamal Osman Jamjoom Group’s Early Learning Centre franchise.
  6. Stronger Brand Image: The ELC Direct app showcased the brand’s commitment to innovation and customer satisfaction, setting it apart from competitors in the market. This bolstered the brand image and increased the likelihood of customers recommending the ELC franchise to friends and family.

The ELC Direct digital catalog tablet app developed by Beyond Innovations & Technologies led to significant improvements in customer experience, staff efficiency, inventory management, and overall sales for the Kamal Osman Jamjoom Group’s Early Learning Centre franchise. The app successfully met the evolving demands of modern consumers, strengthening the brand’s presence in the highly competitive retail market.

Technology Stack:

Ionic for creating a cross-platform app for iOS and Android devices and JSON for data interchange between the app and the backend systems.

Ionic is a popular open-source framework for building high-quality, interactive, and visually appealing mobile applications, which allowed us to create a consistent and engaging user experience across different devices. JSON, short for JavaScript Object Notation, is a lightweight data-interchange format. It made it easy for us to exchange data between the app and KOJ’s existing systems, such as the ERP system for product information and the Oracle POS system for handling transactions.

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