Case Study: Black Estate Website Development

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Client: Black Estate Limited

Industry: Wine Production and Distribution

Location: Omihi, North Canterbury, New Zealand

Deployment year: 2011


Black Estate is a wine producer dedicated to creating pure and living wines from their three small biodynamic vineyards in Omihi, North Canterbury, New Zealand. The company is passionate about regenerative farming practices and nurturing the ecosystems around their vineyards. Black Estate’s focus on soil health, biodiversity, and organic, biodynamic farming practices has earned them certification from Biogro and recognition from Demeter.


Black Estate needed a visually appealing and user-friendly website to showcase their wines, share their story, and inform visitors about their sustainable farming practices. The website needed to provide comprehensive information on their wines, vineyards, and events while also offering an engaging user experience and maintaining a cohesive visual identity that adhered to a black-and-white theme.


Beyond Innovations & Technologies developed a custom website for Black Estate using WordPress and MySQL. The development team heavily customized WordPress to achieve the desired black-and-white aesthetic while maintaining user-friendliness. The website featured:

  • Responsive design: Ensuring an optimal viewing experience across various devices, including desktops, laptops, tablets, and smartphones.
  • User-friendly navigation: Allowing visitors to easily explore the website and learn about the wines, vineyards, and events.
  • Comprehensive information: Detailed information about Black Estate’s wines, biodynamic farming practices, and certifications.
  • Engaging visual identity: Incorporating a black and white theme throughout the website design, reflecting the company’s values and commitment to sustainability while maintaining an aesthetically pleasing appearance.
  • Wine club membership management portal: Developing a module to manage wine club memberships, allowing members to access exclusive content, events, and promotions.
  • Easy-to-use content management system: Enabling Black Estate staff to update and manage the website content effortlessly.


The custom website developed by Beyond Innovations & Technologies has significantly contributed to the growth and success of Black Estate. The responsive design, user-friendly navigation, and comprehensive information have enabled customers and potential customers to discover and learn about the company’s unique wines and sustainable farming practices. The engaging visual identity, featuring the black and white theme, has effectively communicated the company’s values and commitment to sustainability, attracting new customers and reinforcing Black Estate’s reputation in the industry. The wine club membership management portal has enhanced the user experience for club members, fostering loyalty and driving repeat business. Additionally, the easy-to-use content management system has allowed Black Estate staff to maintain the website with minimal effort, ensuring the platform remains up-to-date and engaging for users.

Key Features:

  • Responsive design
  • User-friendly navigation
  • Comprehensive information
  • Engaging visual identity with a black-and-white theme
  • Wine club membership management portal
  • Easy-to-use content management system

Technology Stack: WordPress, MySQL



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