Client: Global Beverage Company Ltd. (GBCL)
Industry: Beverage Production and Distribution
Location: Dhaka, Bangladesh
Deployment year: 2012
Background:
Global Beverage Company Ltd. (GBCL) is a Dhaka-based beverage manufacturer and distributor specializing in carbonated soft drinks, carbonated juices, and energy drinks. The company is the sole bottler and distributor for a range of international brands, including Appy Fizz (Parle Agro, India), Shark Energy Drink (Osotspa, Thailand), Zam Zam (Iran), and Virgin Drinks (the United Kingdom).
Challenge:
GBCL needed a series of engaging, visually appealing, and high-performing landing pages to support various marketing campaigns for their different beverage brands. These landing pages would need to be easily accessible, provide essential product information, and drive consumer engagement and conversions.
Solution: Our team at Beyond Innovations & Technologies developed a set of tailored, campaign-based landing pages for GBCL’s various beverage brands using the following key elements:
- Eye-catching design: We used Adobe tools, such as Adobe Flash, Adobe Illustrator, and Adobe Photoshop, to create visually engaging and interactive designs that captured each brand’s unique personality and appealed to the target audience.
- User-friendly interface: We ensured the landing pages were easily navigable, providing clear and concise information about the featured products and encouraging users to act.
- Responsive design: We implemented a responsive design to optimize the user experience across various devices, including desktops, laptops, tablets, and smartphones.
- Brand consistency: We maintained a consistent visual identity across all landing pages, reflecting each brand’s specific style and messaging while still adhering to GBCL’s overarching brand guidelines.
Result:
The custom-designed, campaign-based landing pages effectively showcased GBCL’s diverse portfolio of beverage brands, driving consumer engagement and conversions. The visually appealing designs, user-friendly interfaces, and responsive layouts ensured an optimal user experience, while the brand consistency reinforced GBCL’s position as a leading beverage manufacturer and distributor in the region.
Technology Stack: Adobe Flash, Adobe Illustrator, Adobe Photoshop, HTML
