Client: Maasranga Communications Limited
Industry: Media and Broadcasting
Location: Dhaka, Bangladesh
Deployment year: 2016
Background:
Maasranga Television is a famous Bengali-language satellite and cable television channel in Bangladesh, owned by Square Group. Since its inception in 2011, the channel has provided its viewers a wide range of high-quality entertainment, news, and sports content. Maasranga Television required user-friendly mobile applications for both iOS and Android platforms and a robust content management system to manage its diverse content library to expand its reach and engage a broader audience.
Challenge:
The key challenges for the Maasranga Television project were to develop mobile applications that would offer seamless live TV streaming, on-demand content, and an intuitive user experience. Additionally, the client required a comprehensive content management system to efficiently manage their extensive content library, including TV shows, movies, music videos, and more.
Solution:
Our team developed mobile applications and a content management system for Maasranga Television, focusing on the following key technical aspects:
- Cross-platform development: We utilized Swift for the iOS app and Java for the Android app, ensuring native performance and seamless integration with each platform’s features.
- Live TV streaming: We integrated a Content Delivery Network (CDN) and streaming server to enable stable, high-quality live TV streaming across multiple devices, including smartphones, tablets, and web browsers. To overcome the challenge of streaming videos using the HEVC codec on iOS, we developed a custom library to enable successful streaming on the platform.
- On-demand content and user experience: We designed the mobile applications with a user-friendly interface, allowing viewers to easily access on-demand content, including movies, music videos, dramas, web series, and more. We also implemented intelligent content recommendations based on users’ viewing history and preferences.
- Content Management System (CMS): We developed a comprehensive CMS allowing clients to efficiently manage their extensive content library. The CMS included features for adding and managing TV shows, schedules, artists, images, trailers, and scripts.
- AWS Backend Management: We utilized Amazon Web Services (AWS) for backend management, ensuring a scalable, secure, and reliable infrastructure for the Maasranga Television mobile applications and content management system.
Result:
The launch of the Maasranga Television mobile applications and content management system significantly expanded the channel’s reach and provided an enhanced viewing experience for its audience. The visually appealing design, intuitive user interface, and seamless live TV streaming allowed viewers to easily access and engage with the channel’s content, whether at home or on the go. The comprehensive content management system streamlined managing and updating the channel’s diverse content library, enabling Maasranga Television to continue offering high-quality entertainment to its viewers more efficiently and effectively.
Impact:
The Maasranga Television mobile applications have been downloaded over a million times and gained a user base of several hundred thousand. This increased accessibility has further solidified Maasranga Television’s position as a leading media and broadcasting company in Bangladesh.
Technology Stack: Swift, Java, PHP, MySQL, CDN, AWS
