Mossaddique Ahsan, the Managing Director of Beyond ITL, a prominent mobile app development and IT consultancy company, has highlighted the high dropout rate among local app users. He attributes this to a lack of market research for app development and the failure to tailor apps to target clients. Mossaddique also mentioned that apps with insufficient content can lose their market demand. As an example, he described a situation where a live stream app for a certain TV channel lost a significant number of users after the channel lost its rights to broadcast popular content. Therefore, he stresses the importance of a comprehensive content policy for the mobile app industry.